INCOGNITO is the Institute of Contemporary Art, Los Angeles’s legendary benefit art sale. A beloved tradition, INCOGNITO is unique among museum fundraisers. Now in its 13th iteration, nearly 400 established and emerging artists have contributed 12 x 12 inch original works of art in any medium of their choosing. All works are sold for only $500 and the artists remain anonymous, their identities only revealed after the purchase. INCOGNITO was established with a spirit of democracy, inclusivity, and fun. Guests are encouraged to use their eyes, follow their hearts, and trust their instincts to make their selections!

This year INCOGNITO has been reimagined as a virtual event. The live broadcast will begin at 5pm PT on Saturday, October 17, hosted by renowned actor and producer Joel McHale. The event will kick off with a 45-minute program featuring ICA LA staff and board members, as well artists who know and support the museum. There will also be special guest performances by Los Angeles artists such as Stephen Prina, collaborators Jade Gordon and Megan Whitmarsh, and the very funny comedian, actress, and writer Kate Berlant does psychic readings with artists Nayland Blake, rafa esparza, and Tala Madani. After the program, the online art sale will open. All guests will be given access to the viewing room simultaneously and artworks will sell quickly!

Those who want to view the artworks in person and prepare in advance for the online sale during INCOGNITO can attend PRECOGNITO, an exclusive preview of the artworks taking place during private timed appointments from October 15–17 at The Rendon, a historic former hotel and bar just a few blocks from ICA LA in DTLA, which is now home to a contemporary art space. PRECOGNITO tickets prices also include access to INCOGNITO. The high level Devotee ticket holders will receive a 1-hour private viewing for up to 10 people, drinks served in the infamous bar at The Rendon, and gift bags for everyone in their group.

INCOGNITO offers an exciting mix of works by iconic artists and burgeoning talents, with an emphasis on artists within the Los Angeles community, including Terry Allen, Nayland Blake, rafa esparza, Andrea Fraser, Genevieve Gaignard, Charles Gaines, Trulee Hall, EJ Hill, Anna Sew Hoy, Glenn Kaino, Sharon Lockhart, Liza Lou, Tala Madani, Monica Majoli, Daniel Joseph Martinez, Rodney McMillian, Harold Mendez, Yunhee Min, Meleko Mokgosi, Dianna Molzan, Jennifer Moon, Lari Pittman, Barbara T. Smith, and many others.

Tickets for INCOGNITO are only $150. Tickets for PRECOGNITO start at $500. All tickets are fully tax-deductible.

*Ticket prices do not include an artwork. All artworks are sold for $500 the evening of the event. Artworks still available after the Oct 17 event will remain for sale on this site until Oct 31.

All proceeds benefit ICA LA’s roster of dynamic exhibitions and education programs—all of which are always free to the public.

For the full list of participating artists, visit theicala.org/incognito

For sponsorship and press inquiries, please contact incognito@theicala.org

Host Committee:

Ash Chan, Mary Leigh Cherry, Jennifer DiSisto, Laura Donnelley, Honor Fraser, Maria Greenshields-Ziman, Jennifer Gross, Michelle Homami, Brooke Kanter, Karen Kimmel, Liana Krupp, Joel and Sarah McHale, Nu Nguyen, Shana Nys Dambrot, Tracy O’Brien, Cindy Schwarzstein, V. Joy Simmons

INCOGNITO 2020 logo by Eamon Ore-Giron

FreeFrom, 2020

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