Destination Sturgeon Bay Destination Sturgeon Bay (DSB) is dedicated to ensuring a first-class visitor experience, helping our local businesses grow, and enhancing Sturgeon Bay's quality of life. Our staff are Certified Tourism Ambassadors ™ here to help you discover all of the secret treasures of Sturgeon Bay that perhaps only the “locals” know. Need a place to stay or a recommendation for dining? We’ll personally help you “filter” all of the options so that you get the perfect Door County experience. At DSB, we live out our brand of “Come for the Fun. Stay for the Memories” and are here to help you find that fun and make those memories.