The YES Group London started delivering food baskets to families in need at Christmas 22 years ago. As a non-profit (registered as a Community Interest Company) organisation inspired by the work of Anthony Robbins, we wanted to align ourselves with Tony’s Foundation with their mission to feed families who struggle to put food on the table. The idea of Basket Brigade first began in the US nearly 40 years ago when Tony, aged 17 at the time, fed two families on Thanksgiving Day. Two became four the following year and then eight the year after. Soon Tony was enrolling people to help him deliver more food baskets every year on Thanksgiving Day. Tony’s passion and drive to provide those less fortunate with a decent meal on Thanksgiving Day has now become the International Basket Brigade, which is managed and driven by the Anthony Robbins Foundation.